Digital Marketing Strategies

Discussion of how data-driven insights can help create actionable results for digital marketing programs. Understanding site metrics is vital for any business looking to grow their online marketing and digital presence.
Google Tag Manager allows you to track tons of events and actions on a website. Tracking a user’s scroll behavior is a great place to start. GTM
Google Ads and paid search provide a proven platform for gaining the most out of your advertising budget. Search Network and Display Network ads are utilized by SERPs and various web channels. With several options available for each format, there is a Se