Benefits of Bing Places for Business for Industrial B2Bs
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Bing Places: A Simple Tool for SEO Success as an Industrial B2B Company
When it comes to search engine popularity, Google owns a large majority of the market share and is by far the rule maker in the game. As SEOs, it is our job to play by those rules to help our clients appear higher in search engine results pages (SERPs). As an integral part of this process, we must understand our clients’ businesses and who their customers are. Working in the niche market of Industrial B2B we understand that our clients’ customers are largely still Googlers, however, we cannot ignore that chunk of traffic coming from Bing each month – and here’s why. Due to the fact that Bing is the default search engine on devices that run Windows, many people don’t really even realize they are using it. They just complete a search on their work computer/tablet/ or mobile phone and become Bingoz.Why a Bing User May Be a Person of Interest for Business to Business E-Commerce
According to Statista’s dossier on Bing, holding the spot of the second most used search engine, its users are comprised mostly of those in the age group of 45-54 years old. These households are earning an average annual income above one hundred thousand dollars, and 50% of users have obtained a bachelor’s degree and beyond. For many of our clients in the industrial B2B market, this group of people looks a lot like their ideal customer. The issue is that many business owners are not aware of who is using Bing, and they see it as sort of the ugly second cousin to Google (which I can understand). But with this information on Bing’s user base in mind, one can hopefully observe how optimizing for Bing can potentially bring added value to your business.How to Start Optimizing for Bing as an Industrial B2B
Now that the need to optimize for Bing has been established, it’s time to learn how to help Bing users find your business easier. One of the fastest and easiest ways you can do this is by using the Bing Places for Business. The steps are simple and easily laid out for you on bingplaces.com. It’s important that once you’ve claimed and verified your business, that you or your SEO specialist spends time really enriching your profile with information that the end customer needs. Bing Places is for business owners with any number of locations, warehouses, or manufacturing centers and can really help with location-specific searches.![The first two steps to setting up a bing places for buisness profile](images/blog/Step-1-and-2-Bing-Places-for-Business.png)