How to Write a Great Industrial 'About Us' Page
Time to Read: 2m 15s
![tell-your-story-1](images/blog/tell-your-story-1-249x300.jpg)
Company History
If your company has been around since the 1960s, this should be relatively easy. Start at the beginning and talk about how you've evolved through the decades, and offer your potential customers a rich impression of your company. For newer companies, this is a little harder. If you established your company in 2013, you might not want to advertise that -- and that's fine. Instead of focusing on dates, think back to the moment you decided to start your company. What sparked you to do it? What chain of events led to the opening of your doors? You might just be surprised to see how interesting your story really is.Facility
Do you have a 40,000 square foot facility that has its lights on 24-7? Make sure people know. Did you buy an old building and retrofit it in an innovative way? Let people know. Do you offer tooling in-house? People need to know about that. Even if all you have is a simple facility, write a sentence or two to describe it. It helps give people a clear picture of who you are and make a stronger connection with your brand.Team
Your greatest asset is your team. Your people are the engine that keeps your company running. Your 'About Us' page offers you space to brag about them. Your engineers, machinists and technicians work hard and they know their stuff. Give them the shout-out they deserve.Other Relevant Information
Once you've filled out these sections, you can call it a day, but you don't have to. Some other sections you may want to add to your page include:- Mission statement
- Geographical location
- Company culture
- Partnerships
- Industries served
- Awards
- News & Announcements