25% of Your Traffic Is Coming From this Surprising Source




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[caption id="attachment_3062" align="aligncenter" width="300"]Bing search engine Badda-Boom---it’s Bing.
Photo credit: Oran Viriyincy / Foter / CC BY-SA[/caption] Bing is on the rise, reaching a 29% market share in 2013. There are three reasons you’re missing out by not optimizing fully for Bing’s algorithm:

Bing recently signed a mega-deal with Apple Inc.

Bing is now the official ‘Spotlight Search’ provider for all Apple products. Every time a standard search is made on an Apple device or through an Apple-powered machine, the query runs through Bing. With Apple's recent release of it’s new ‘Yosemite’ Operating system on September 10th, market indications point to Bing usage rising consistently. Google holds 67% of the market share for internet searches—but Bing holds 29%--and that’s a lot of searches from a lot of potential customers.

Bing Ads are a cheaper way to reach your target customers directly.

In Google Ads, the first position for the keyword ‘Metal Stamping’ costs around $3.75 for a first place bid. In Bing Ads, it costs $0.93. Both are reaching a high performance customer base. Both don’t cost you a dime until a potential customer clicks through to your site. If you’re looking to maximize revenue for your business, Bing Ads should be in your advertising toolkit, period.

Bing’s less advanced algorithm allows for better targeting for SEOs.

Make no mistake — at Ecreative, our cutting-edge approach to optimization helps us roll with Google's constant changes. However, Bing’s less advanced system makes for more predictable results and growth, which means we are able to optimize sites for Bing very efficiently using tried-and-true optimization methods. Fortunes go to the bold. Bing offers a state-of-the-art and cost-effective method for targeting your customers directly — an Apple ripe for the picking. Ensure your business is reaching all its potential customers, and contact a Bing Ads Certified professional at Ecreative today.