It's no secret that Facebook is constantly tweaking the way content appears in the news feed. Recently, those who manage Facebook Pages for brands or companies were up in arms regarding a marked decrease in their Facebook Page's visibility and interaction, confirmed via the
Facebook blog. While there isn't a wand that you can "automagically" wave to increase your posts' engagements, there are several tried and true methods that you may not have thought of which can help your posts get increased visibility:
1. Allow Posts on Your Page
Why wouldn't you? Just think of all of the awesome feedback, photos of your products or services, or thoughtful questions your fans, customers, or potential customers can post. When these Facebook users post, or tag your Facebook Page in your update, guess who sees this activity? Their Facebook friends. Worried about negative posts or spam? Monitor your Facebook Page closely, block users posting unwanted or spammy content, and set up filters to weed out profanity or specific keywords.
2. Respond to Posts on Your Page
Your Facebook Wall is a great customer service tool where you can answer questions or provide feedback or direction regarding your product or service. You may not think users would go to your Facebook wall to leave questions, but that may because interacting with brands on social media is something you're not accustomed to, but many customers and potential customers are! Don't miss the conversation. Your Facebook Page has a "Replies" feature that can be enabled via the Settings. Use it to improve your Page's conversations' aesthetic and responses more organized and easy to follow.
3. Tag Your Comments' Responses
Pages can't tag users in a response, except in most cases* when they comment on a post made by the Page. Protip: use your backspace to remove their last name. *depending on a Facebook user's privacy settings
4. Test Different Posting Strategies and Content
It's well known that images posted on your Facebook feed catch a follower's eye greater than a link or a status post. But mixing and matching posting images with relevant status post content can influence greater interaction among followers. On top of this, dig further into your
Facebook Analytics to see when your followers are online, and time your posts to appear during that time. Catching your followers when they are available increases the chances of more eyes seeing your status updates. With some of these simple steps, you can increase your Facebook page's news feed visibility. But there's so much more you can do with your Facebook feed than what we just covered here. To learn how to take full advantage of social marketing,
get in contact with Ecreative today so we can help.
