Optimizing your Business Website With Keyword Phrases
Time to Read: 4m 30s
My last blog post dealt with choosing effective keyword phrases for Business SEO. But once you have your keyword phrases selected, how do you put them to work for you? This post will cover the basics of inserting those keywords onto your website in order to attract more quality traffic.
The first thing that will have to be done is to "map" your keyword phrases. This just means that you will be assigning 1 or 2 keyword phrases to each page on your website that you want to optimize for SEO. It's a good idea to make a table or excel spreadsheet to do this. When dealing with many pages, having a keyword "map" is handy not just for your initial SEO efforts, but it is a great reference for ongoing SEO, when you need to remember which pages are optimized for which keywords as part of link building efforts or reworking content.
Map Your Keyword Phrases
![Mapping - Photo by Open City Guimarães Mapping - Photo by Open City Guimarães](images/blog/7304187656_bf9fb7bb1c-300x198.jpg)
Inserting your Keyword Phrases
Once you have your keywords mapped, it's time to insert them onto the web pages you've chosen. There are four areas on a webpage in which you will want to insert your mapped keyword phrase:- The title tag (The title of your webpage in search results)
- The description tag (the description of your webpage in search results)
- The page's text/content (All the writing on the page)
- Alt tags on images (a notation added to images to describe them)
Here is the optimized version:Title: Optimizing your Business Website With Keyword Phrases
Description: Find out the basics of optimizing a page on your business website with keyword phrases for SEO. Get better traffic and more leads the smart way!
This same basic technique should be applied to all of the text/content on the webpage. When done properly, it should feel like the keyword organically belongs in the text, rather than just being inserted for no reason. As far as image alt tags, simply inserting the relevant keyword phrase in the alt tag should be sufficient. In general, you will want to include your selected keyword phrase in your page's text as often as possible without compromising the quality of your content. Try reading the page out loud when you've finished; if it sounds like one word is being used too much, it probably is. Find a balance in which your selected keyword phrase is prominent in the text, but it doesn't feel forced. Many businesses elect to hire a copy writer to do this, as it can be challenging to achieve the right balance.Title: Inserting SEO Keywords to Optimize your Business Website
Description: Find out the basics for inserting SEO keywords and keyword phrases on your business website. Get better traffic and more leads the smart way!